Business Plan for Entrepreneurship

After some sessions of discussion, we, the following persons, intent to set up a company pursuant to the procedures and processes which are as follows:

Vision

In the era of information explosion, one of the fields that can be exploited and get profit is the field of Information Technology (IT). With the background of myself and my partners, it is necessary for us to set up a joint stock company and do business in the predefined field.

The first step is to accumulate the seed capital which is consisted of the shareholders as follows: NNN, TTT; HHH; PPP; and DDD which is with the total value of 2 million USD in the first quarter and another 1 million in each of the next two quarters. An additional 4 million will become available in quarter 4 from venture capitalists, for a total of 8 million, the second step is to hire a place which can be used as the headquarters of the company, the last step is to submit the paperwork to HCM City Department of Planning and Investment to get the license for the company.

Strategies

The Management will be the first founders (and also the founding shareholders). The president is NNN; other shareholders will be the members. The Managing Director is TTT; PPP is responsible for the post of the Director of Finance; HHH is the head of Sales and Marketing ; and DDD is for R&D Department. It is necessary for the company to hire some specialists for Information Technology Department, and Salespersons.

The strengths of Vietnamese IT are    

You are about to start a new company that will enter the microcomputer business. You will be a totally integrated company that does it all from marketing to production to human resource management. You will have limited financial resources and complete accounting responsibility.

As the executive team, you will provide the seed capital (investment money) to start your business. You can use this money to build a factory, open sales offices or a web site, and design brands. You will invest 2 million in the first quarter and another 1 million in each of the next two quarters. An additional 4 million will become available in quarter 4 from venture capitalists, for a total of 8 million.

Your executive team has the next year and a half (6 quarters or decision periods) to get this company off the ground. Within this time frame, you should become a self-sufficient firm, earning substantial profits from your operations.

A balanced scorecard will be used to measure your firm's performance and to compare your results with those of your competitors. The firm's total business performance will be based upon financial performance, market effectiveness, marketing performance, investment in the firm's future, human resource management, asset management and creation of wealth.

Your goal is to be the best competitor in the marketplace.

 

 

Virtual Business World

Your company will be responsible for introducing a new line of microcomputers into Asia, United States, Canada and Europe.

Within the PC industry, other firms will be entering the market at the same time as your company. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own company, will start with exactly the same resources and knowledge of the market.

All manufacturers will sell through company-owned sales offices in four major metropolitan markets around the world and also via a web channel. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers through a sales force and if you choose, a website.